The digital commerce industry is gaining steam as the usage of the internet grows and fresh company platforms become more popular every day. Our buying experience has been transformed by online purchasing. Offering search functionality allowing your consumers to filter and sort your items, much as you would input keywords into Google to locate the websites you want, helps them directly and immediately settle on the sorts of things they desire. Effective sorting and filtering of the search results may go a long way toward assisting consumers in finding and purchasing the items they’re looking for. You should consider Boohooman as an example of this smart way.

What factors to remember while creating product filters and sorts?

One of the most important aspects of the e-commerce user experience is product filters. By strategically placing them, the product variety may be shown more properly. Furthermore, sorting choices enable clients to see the best deals, which may inspire them to buy an item, improving the conversion route. However, some factors should be focused on to make it happen:

· Proper Layout

E-commerce product filters should be placed in a prominent location so that consumers can locate them quickly and transparently after accessing the site. Unreachable product filters are pointless and will not produce the desired results. Filters are generally found in the upper left corner of a subpage. Therefore, performing A/B testing to discover which approaches are the most useful for a certain website is worthwhile.

· Functionality

Another feature that improves the e-commerce UX is the ability to quickly add or remove specified filters. The style should make it apparent which filtering is functioning at any given moment, and consumers should not have to search hard for their chosen goods to appear. When it comes to simpler site navigation, checkboxes, strong phrases, or separate sections displaying the selected filters are ideal.

· Multiple Choice

In each area, customers should be able to select a few filters. This product filtering feature is common in online clothes retailers where choosing proper colors isn’t easy. Customers can obtain multiple color variants of a given product after selecting the appropriate product filters.

· Keywords Applied

Provide natural product filtering that meets the expectations of your consumers. Understand that using highly specialist or industry-specific terminology may not be the greatest option because not every visitor to your site will be familiar with such words, and therefore filtering will not help to browse through your e-commerce.

· Displaying the number of products

Users will notice a significant difference after picking a particular choice or feature as a result of it. They can also determine whether looking through such a large number of items is appropriate for them. If not, users can filter the items or limit them down more.


Product filtering is a very useful feature that may aid both consumers and web browser crawlers. You will be able to enhance the exposure of your site as a result of them, and therefore capture more prospective consumers or clients. However, integrating this website feature isn’t easy, and it’s important to keep it in mind while selecting suitable URLs.